Ferrari (RACE.MI) CEO Benedetto Vigna will be asked to explain how the manufacturer will maintain its cachet – and top-tier prices – in the future of electrified cars this week.
On Thursday, the Italian luxury sports automaker will reveal its long-awaited business plan, ushering in a new era of cleaner, quieter, and electric mobility.
Ferrari, for example, has created its reputation over decades by mastering the screaming and super powerful engines that power its automobiles.
Vigna, a semiconductor industry veteran with 26 years of experience, joined Ferrari last September and is charged with balancing innovation and tradition.
“We should expect a clear focus on technology transition, qualifying the key burning question, namely how the company will evolve in this new environment, not just in terms of product portfolio,” said Marco Santino, a partner at management consultants Oliver Wyman who specializes in the automotive industry.
Ferrari has previously shown four hybrid vehicles and has stated that its first all-electric vehicle will be available in 2025.
Strategic collaborations, according to the company, will be critical in gaining access to new technology while keeping capital expenditures under control.
The business is anticipated to reveal the relevant sectors for future agreements, which might follow in the footsteps of an existing partnership with Yasa, now owned by Mercedes (MBGn.DE), which provides electric drive technologies for Ferrari’s hybrid cars.